Retailers are now able to benefit from free and tailored fixture advice with Partners for Growth. The award-winning category advice programme marks its 15th year of providing invaluable advice to Convenience Retailers with the launch of an innovative Personalised Fixture Advice Service.
To benefit from this service, retailers simply need to upload a “Shelfie” of their current fixture to Partners for Growth’s Ask the Experts. The image is then reviewed by the Category Teams who will respond with a Tailored Planogram based upon the store’s customers’ affluence. In addition to this, they will include a personalised 5-Point Action Plan, which includes key advice on what products to stock or delist, and how to improve category segmentation and merchandising to better reflect shopper needs and make the fixture easier to shop.
Available across nine key categories, the Free Personalised Fixture Advice Service has been well received by convenience retailers, with a number of Shelfies being submitted already. Unilever Partners for Growth’s Nick Widdowson comments: “We introduced this new Personalised Fixture Advice service to demonstrate our continued commitment to the convenience sector. We are constantly looking for new and innovative ways to deliver unbiased advice to more and more of our retail partners. Given this challenging time, I would urge retailers to visit the website to see how they could benefit from the advice on offer.”
