Team GB legend Greg Rutherford has backed a campaign to get kids to eat more fruit and vegetables after it emerged just 23% are getting their 5-a-day.
Greg has teamed up with Innocent Drinks, which also commissioned the research, to launch Innocent’s Crushing It Summer Games at the Olympic Park in Stratford. The former long jumper, who won gold at the 2012 Olympics, will also launch a series of challenges to keep families entertained over the summer holidays and into the new school term, including a daily workout, led by Greg himself, as well as juice juggling and picnic-tionary.
The free two-day pop-up event runs from Thursday 25 July and gives families the chance to squash, squeeze and crush fruit and vegetables to create their own smoothies, using creative and quirky sports-themed contraptions.
Greg said: “As a father, I know firsthand how tricky it can be to get children eating healthily - and I’m not alone. I also know as a former professional athlete how important fruit and vegetables are from a nutritional point of view.”
The new study also found children have noticeably more energy when they eat fruit and vegetables – compared to when they haven’t, according to 57% of parents asked.
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