Imperial Tobacco has extended its growing capsule cigarette range with two new Superkings additions: JPS Player’s Superkings Crushball and L&B Blue Ice Crushball Superkings.

Both launches are in recognition of the continued popularity of the capsule sector, which now stands at over 14% of the overall factory made cigarette (FMC) market, Imperial said.

“Crushball is an increasingly attractive choice to an ever growing proportion of adult smokers, and these two new launches consolidate our strong existing proposition in the sector,” brand manager Madeleine Pearce added.

“JPS Player’s Superkings Crushball and L&B Blue Superkings Ice Crushball are also both positioned in the popular Sub-Economy pricing segment, with RRPs of £8.00 representing real value for money.

“Combined, JPS Players and L&B Blue account for almost one in 51 factory made cigarette sales in the UK, and we’re looking forward to seeing how our adult smoker customers react to these exciting new crushball offerings.”

JPS Player’s Superkings Crushball and L&B Ice Crushball Superkings will launch across the independent channel on 1 August. 

 

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