Bestway Wholesale kicks off 2025 with its flagship Thank You event, where deals are offered to its customers, taking the lead with BOGOF offers and big savings.
2025 is a huge milestone for Bestway as it marks the 50th anniversary of the business, which was founded by Sir Anwar Pervez who established his first wholesale depot in 1975.
The campaign has been a tradition for the Bestway business for over a decade. It rewards customers for their continued loyalty and is high profile across the 60+ depots nationwide, as well as online activation for all retail and catering customers.
Having commenced on 10 January – the campaign runs for three weeks and has been designed to bring Bestway customers and supplier brands closer.
At the centre of this year’s in-depot display is a striking golden celebratory LED arch crowned with a Thank You banner. Not only do customers get to enjoy special theatre in depots, they also experience fantastic further savings and the opportunity to purchase brands at lower prices.
Bestway has also taken this flagship celebration campaign online with a full homepage take over designed to focus on the key brands featured within the campaign
Bestway Wholesale group trading director, Kenton Burchell (pictured), said: “We’re excited to come back with our Thank You event to bring exceptional deals for our customers. We’re excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank our customers for their incredible support over the last 50 years but it’s a powerful opportunity for us to set the tone for the year ahead. We know retailers have been affected by economic volatility and Bestway is here to support them. Last year’s campaign saw an unprecedented 40% sales uplift which we’re hoping to beat this year.”
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