Jamie Davison with Kash Khera, Smply Fresh

Jamie Davison (left) pictured with Kash Khera (right)

Bestway Retail has announced a new long-term partnership with SimplyFresh.

The two companies have been working together for the last 14 years, and the newly-signed agreement aims to accelerate Bestway’s strategic partnership with SimplyFresh as part of its roadmap to offer bespoke propositions for its diverse customer base.

Jamie Davison retail director at Bestway Retail commented on the partnership: “We are delighted to continue our successful partnership with SimplyFresh. We know the SimplyFresh’ retailers really value the offer and support that we provide them with and our focus will be to work closely with Kash Khera and all the SimplyFresh team to ensure that we enhance this even further.”

In a joint objective, Bestway Retail and SimplyFresh plan to support existing SimplyFresh retailers and introduce new retailers and stores to the estate.

Kash Khera creator & co-founder of SimplyFresh said: “Over the past 14 years, SimplyFresh and SimplyLocal have worked closely with Costcutter and this partnership has been pivotal to our growth and success. After a thorough review of our growth strategy and future direction, we are excited to embark on a new phase of our relationship with Bestway and Costcutter.

This evolution marks a commitment to leverage the exciting opportunities through Dual Fascia branding with Bargain Booze and Wine Rack, and the multiple supply routes, further enhancing our collaborative success.”