Retailers are invited to board Bestway’s Profit Express’ train as the wholesaler launches its major Christmas campaign to its B2B customers across depots, giving access to its leading festive deals to drive shopper footfall.
The campaign will be live until 2 January, giving customers the elevated, engaging and high impact theatre they have become famous for over the last three years.
In collaboration with key suppliers, the Profit Express campaign delivers all the magic of theatre and festive fun, ensuring exceptional visibility and engagement for its expected 80,000 retailers shopping the Christmas campaign. Bestway is doubling down on the promotions to help ease the pressure on customers over this peak trading period – giving more back and strengthening its support for independent retailers with relevant offers.
Each of the Profit Express carriages have been specially conceived to inspire customer excitement and interaction and display the promotional offers. Large digital screens within depots will shine a light on special products, retailer promotions and supplier content.
Kenton Burchell, trading director, said: “We’re really excited by this year’s Christmas campaign and confident we’re offering the very best deals in the market. We’ve saved some top deals of the year for the biggest shopping season to help our customers increase sales and optimise margins and profit at this time.”
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