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The Association of Convenience Stores (ACS) has urged a consistent approach to restrictions on high fat, salt and sugar (HFSS) products across the UK.

Responding to the Welsh Government consultation on introducing HFSS legislation, the ACS highlighted the impact on retailers and need for a consistent regulatory approach.

In its submission ACS has called for the Welsh Government to ensure that the regulations are fully aligned with those being introduced in England to ensure consistency, reduce the burden on businesses across the food supply chain and avoid confusion amongst retailers. In regards to the restrictions on the placement of HFSS products, ACS has called for an exemption for small shops under 280sqm (3,000sqft), including shops operating under a symbol group brand.

The Welsh Government’s proposals are similar to those being introduced in England on HFSS products, but there are some key differences:

  • The Welsh Government is proposing to restrict ‘temporary price reductions’ of HFSS products and meal deals including HFSS products
  • The Welsh Government is proposing to restrict the siting of HFSS products on ‘free standing display units’ in addition to at store entrances, at the tills, and at the end of aisles
  • The Welsh Government is seeking views on how to define HFSS products, via differing nutrient profiling models

ACS chief executive James Lowman said: “We know from our members that customers are watching every penny at the moment in light of the cost of living crisis and if the Welsh Government decides to proceed with these regulations we would urge them to restrict temporary price reductions or meals deals from the definition of value promotions as these help customers to save money, manage their budget and feed their families.”

Recently, the ACS spoke to ConvenienceStore.co.uk about the potential different HFSS restrictions across England, Scotland and Wales, and what retailers can do to plan for the impending legislation.

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