Delivery app, Snappy Shopper, has teamed up with Gander to help independent retailers to reduce waste, increase revenue and support their local communities.
The food redistribution service will integrate into product menus on the Snappy Shopper app to highlight reduced products in danger of going to waste with the aim of increasing impulse purchases and boosting overall basket spend.
Through the partnership, retailers can offer an average 50% discount, motivating shoppers to purchase before products go to waste. Gander has already helped save more than 15 million food items, save a collective £20.6 million on consumers’ food shop bill, and has saved over 14,500 tonnes of CO2.
Head of B2B marketing at Snappy Shopper, Dael Links, said: “Snappy Shopper’s partnership with Gander will mean that independent retailers can grow their sales, while reducing food wastage. We believe that Gander’s product enables convenience stores to improve their environmental impact and support their communities during the tough economic times ahead.”
Head of business development at Gander, Stacey Williams, added: “Consumer confidence remains weak, and the rise in interest rates coupled with talk of recession will do little to improve the situation. The Bank of England now expects inflation to reach over 13% in October when energy bills rise again, putting struggling households under further pressure. This means that both consumers and retailers are in for a rocky road throughout the rest of 2022.
“The partnership is another positive step forward to help tackle these issues head on. It will expand access for consumers to save money on reduced food, help reduce food waste and therefore contribute to even greater savings in CO2; plus improve the bottom line of retailers as well as strengthen their sustainability ambitions.
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