GroceryAid announces Morrisons CEO Rami Baitiéh as new president

GroceryAid has announced it is to welcome Rami Baitiéh (above) as its new president. Rami joined the charity in early January and, as Chief Executive Officer of Morrisons, brings extensive retail and operational experience. 

Prior to joining Morrisons in November 2023, Baitiéh had a 28-year career at the Carrefour Group, where he served in various roles across stores, merchandising, supply chain and IT. As well as being CEO of Carrefour France and Carrefour Spain, in his time with the Group, Baitiéh was also Executive Director of Carrefour Argentina and Carrefour Taiwan.

Kieran Hemsworth CEO of GroceryAid says: “We’re excited to welcome Rami to GroceryAid, especially at such a pivotal time. Due to a myriad of challenges, including the cost-of-living crisis, we’re seeing a huge increase in the demand for our services.

“Rami’s in-depth knowledge of the grocery industry and visionary leadership, will help us to amplify the impact that GroceryAid makes to the lives of grocery workers. He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we’re looking forward to tapping into this to drive higher levels of awareness for our services among front-line colleagues in the grocery sector.

Baitiéh added: “Morrisons is a proud partner of GroceryAid and I’ve seen first-hand the difference it makes. It’s a privilege to now have an even closer relationship with the charity and to be able to work with the brilliant team.”