GroceryAid has unveiled its new awareness campaign ’Always Open’ as part of the upcoming GroceryAid Day on 10 May 2023.
The campaign theme highlights that GroceryAid is always open, providing free and confidential emotional, practical and financial support 24 hours a day, 365 days a year, to any colleague working in the grocery industry.
GroceryAid hopes to spread this message to the 4.5 million colleagues working 24 hours a day, 365 days a year in all operational areas of the grocery trade.
To help organisations raise awareness, GroceryAid has created a set of printed materials that includes posters, leaflets, stickers and wallet cards that employers can order and distribute internally. Orders can be placed on the website. The deadline for ordering materials is 21 April 2023.
It has also created a suite of digital materials, including social media assets and digital banners, that can be downloaded directly from the website
Mandi Leonard, GroceryAid’s welfare director, said: “Colleagues need our help more than ever with the cost-of-living crisis causing emotional and financial pressure. With the help of our supporters on GroceryAid Day, we can get the message out to all areas of the industry. Depression, anxiety and stress can become overwhelming at any time of the day or night, so it is important that colleagues know they can talk to GroceryAid immediately should they need to.
“Our holistic approach to supporting colleagues means they may also be eligible for free and confidential counselling, legal advice, financial grants and practical guidance, which help colleagues make positive changes.”
GroceryAid’s Helpline is available 24 hours a day, 365 days a year, providing immediate emotional support and guidance. Colleagues can also access online help and guidance through the charity’s website www.groceryaid.org.uk.
GroceryAid offers its services completely free of charge to colleagues and organisations, there are no fees or membership requirements. The charity raises money through a calendar of fundraising events, including the recent GroceryAid Ball which raised more than £800,000.
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