A pool of independent Spar retailers have started benchmarking their performance against their peers, thanks to C J Lang & Son’s new “Indy Track” portal.
The wholesaler for Spar in Scotland soft launched the sales analysis tool last week and many more retailers will be coming on board by the end of the year.
“Indy Track” was developed in conjunction with data consultancy TWC, which also powers the Spar Scotland SalesTrack platform, which reports both wholesale shipments and epos sales data in one platform; enabling suppliers to track product performance through depots, into retail and out to the consumer. SalesTrack data can also be used to educate retailers on what is driving performance in their stores.
The new tool gives independent Spar retailers who provide their epos data to C J Lang free access to their own portal. The Indy Track platform will enable retailers to interrogate their performance by category, supplier and brand, as well as product level, to identify range gaps and understand best sellers. Importantly, they will also be able to benchmark their performance against other independent retailers, as well as the company owned stores, within the group.
Suppliers who have a joint business plan in place will have complimentary access to the portal, as well as Spar Scotland SalesTrack, as part of their terms.
Trading director at C J Lang & Son Richard Collins said: “The Indy Track portal will give our independent retailers invaluable information about how they are performing and even more importantly, help them to identify opportunities to further grow their business by understanding gaps in their range which they might not have previously been aware of. Indy Track will also arm suppliers with even greater insight about the performance of their products through our entire estate.”
Development director of TWC Tom Fender added: “Having worked closely with the team at C J Lang over the past few years to launch and evolve the SalesTrack platform, we were delighted to develop this new portal with Richard and the team. C J Lang is a fantastic example of a business that is fully exploiting data to drive business performance, which very much aligns to our own mission of harnessing data to empower the wholesale, foodservice and convenience channels.”
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