The latest Central Co-op Christmas Toy Appeal distributed more than 7,000 toys for children in need.
The Christmas Toy Appeal took place across all Central Co-op stores with an additional special visit from a festive truck to six locations collecting toys and provide celebratory events.
The appeal worked with distribution partners including Family Action; The Salvation Army; Rainbows and Play Action International. Central Co-op has also continued to work with food banks including Soar Valley, Hinckley, New Hope, Peterborough, and Yaxley.
Central Co-op said it was “delighted at the continued generosity of customers and members over the festive period and beyond, especially given the current financial climate, assisting those in need in various communities across the country”.
Its Goodwill To All campaign over the festive period also included a partnership with FareShare Midlands, where a portion of the proceeds for weekly Star Deals went towards providing a hot meal to those in need. Over the whole campaign customers and members helped provide over 200,000 hot meals, making a difference to these individuals.
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