Parfett’s has introduced a free delivery service for retailers in a move to widen its national footprint.
It follows the wholesalers continued investment into its operations with the expansion of its delivered service and improvements to IT infrastructure, alongside a proactive approach to stock procurement and stock availability.
Kajan Palakumar who operates two stores, one in Gloucester and another in Somerset, said he likes the convenience and freedom of ordering online rather than having to visit my nearest depot: “I operated a Go Local store in Sheffield for over two years before moving south, so I was used to using Parfetts regularly for delivery and visiting the nearby Sheffield depot. I have always been impressed with Parfetts’ stock availability and offers.
“I order online every Monday for a Wednesday delivery and spend on average £2-£3k weekly on a range of items. I’m impressed with the efficiency of the delivery service, and as everything is done online, this means I don’t have to take time out of my day to visit the depot as much, which, as a busy retailer with two stores to run, makes life much easier.
“It’s great to have access to outstanding online offers and receive free delivery, but I also like to visit the depot occasionally to see what other offers are available.”
Retailer Saisanth Nagrathinam owner of Dursley Local Store and Post Office in Gloucester commented on the free delivery service: “I’ve been a customer of Parfetts since the Birmingham depot opened last year and have increasingly been using the online delivery service, which I find reliable and convenient. I tend to place two online orders per month with a total spend of around £6k on various produce ranging from core groceries to alcohol.
“I like the flexibility of being able to order the bulk of my items for free and have easy delivery directly to my store, and then visit my local depot to take advantage of some of the other offers available. It really is a great service that saves me lots of time during my working week.”
Steve Moore, head of retail at Parfetts, explained that extending Parfett’s reach into the south-west brings ”strong” promotions and services to a new audience of convenience retailers who may not have been previously aware of the strength of its “value and service offering”.
“Retailers need the flexibility to trade in the way, and at the times they want. They value working with a wholesaler that invests in improving the support it provides. Our delivery service gives customers cash and carry prices, delivered for free. This order day one for day two delivery service gives retailers extra flexibility and, when coupled with our online order system, enables us to service retailers over a much wider geographical area,” Moore added.
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