Parfetts is expanding its own label range from 125 lines to 150 by the end of 2024.
The expansion aims to meet the specific needs of convenience retailers and consumers by giving consumers high-quality products at a low price, while offering impressive margins for retailers.
Its new bagged sweet range, including three Stix and three gummies variants, all priced at £1, proved to be a success with high demand, resulting in initial production selling out less than a month.
In addition, the wholesalers recent launch of its new white bread SKU also witnessed success with the sale of over 5,000 units in the first three weeks.
In January, it launched Darwin’s Fox, a new wine range featuring three variants, which has already sold 500 cases within a week of being available in their depots.
The wholesaler has also recently introduced tinned tomatoes, baked beans, baked goods and several other key products to the range.
Jamie Ferguson head of marketing at Parfetts said: “Consumers are still feeling the pinch, so it’s essential for retailers to provide value across key product lines. Parfetts is also working hard to optimise margins for retailers, and that’s why we are expanding our own label range in 2024.
We are also continuing our strategy of helping retailers make more margin by continuing our programme and scale of promotions across the year.”
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