Top-selling beers during the World Cup Final revealed

Beer and lager scored big in the run-up to the FIFA World Cup Final.

Data from PayPoint’s network of 28,000 convenience stores revealed that sales of beer and lager on the 19 and 20 August saw a 23% increase, driven by viewing parties for the FIFA Women’s World Cup Final.

Purchases of Red Stripe increased by 95% over the weekend of the World Cup Final, when compared to the previous four weekends. This was followed by San Miguel Beer and Kronenbourg, which saw an increase of 81% and 74% respectively.

Additional brands that saw an increase in sales on the day include: Tyskie Beer (71%), Asahi Super Dry (67%), and Carling (56%).

Retail proposition & partnerships director at PayPoint, Anthony Sappor, said: “Millions of people tuned in to support the Lionesses on Sunday and it’s great to see the British public turning to their local convenience stores to help them celebrate the historic match.

“With their extensive stock and extended opening hours, our 28,000 retailer partners can always be relied upon. While they offer a range of services to local communities, I’ve no doubt that helping the community to celebrate the Lionesses’ historic achievement in reaching the World Cup Final is one of the most rewarding.”