Smirnoff has joined the booming hard seltzer market with Smirnoff Seltzers.
Made from a mix of Smirnoff No.21 Vodka, sparkling water and natural fruit flavours, the 4.7% abv product is available in two styles - raspberry & rhubarb and orange & grapefruit.
The rrp is £1.80 for a 250ml ready-to-drink can. The product is available from Spar wholesalers now, with Booker Wholesale stocking the line from 1 July.
Sarah Shimmons, global marketing director for Smirnoff, said: “Smirnoff has a long legacy of innovation, so we’re thrilled to bring the new range of Seltzers to the UK.
“After seeing the trend of Hard Seltzers soar in the US, we’re delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins.”
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