![92611-Golden-Virginia-BTO-5x40g_3D-Soft-Pack_L[39]](https://d2dyh47stel7w4.cloudfront.net/Pictures/274x183/8/9/4/340894_92611goldenvirginiabto5x40g_3dsoftpack_l39_10582.png)
Asahi
Asahi UK is a subsidiary of Asahi Europe & International and is responsible for sales, marketing and customer operations across the UK and Ireland. Though the portfolio of Super Premium Beer brands, Asahi UK enriches consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands, which include Peroni Nastro Azzurro (PNA), Asahi Super Dry (ASD, Meantime, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development.
Promotional FeatureNo- and low-alcohol: drive sales and profits in beer’s fastest-growing segment
Convenience stores have a key opportunity to drive sales by expanding their no- and low-alcohol beer range, attracting a growing number of consumers seeking moderate drinking options. Here Asahi shares its category management advice to drive sales.