With more than £30m added to the no- & low-alcohol beer sector last year [NIQ], the category presents huge opportunities for convenience store retailers to capitalise on spend.
To help navigate this burgeoning category, Heineken UK visited South London retailer Kaual Patel to revamp the store’s no- & low-alcohol fixture, drawing on the brand’s extensive knowledge and expertise in this category.
By implementing just a few simple principles, the Nisa Torridon store saw a 45% uplift in sales after just one month.
For a full-scale review, Heineken UK advises diving into the data to combine what’s happening in the category with what’s happening in the channel and, more importantly, discover what is happening in-store and with a store’s specific customer base.
If you want to find out what some of those basic principles are that you can implement right away in your store to maximise the no- & low-alcohol business, watch our video to hear directly from Heineken UK’s customer director Paul Gordon, as well as leading retailer Kaual Patel.
