A G Barr develops Rubicon ice cream range

A G Barr has expanded its exotic juice drink brand Rubicon into the ice cream market. The new range includes four 110ml push up lollies pricemarked at 89p in Mango, Passion, and Lychee flavours; Mango Ice Cream Swirl and Mango Fruit Exotics 750ml tubs (rrp: £2:99); and a four-pack of 80ml Mango lollies priced at £2.49. Products will be supported with TV and outdoor advertising and an extensive range of pos.

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