KP Snacks hopes to help independent retailers with the introduction of a McCoy’s composite format box.

Featuring its top three lines, flame grilled steak, cheddar and onion and salt & malt vinegar, the 24-pack case has been designed to allow retailers offer a variety of McCoy’s flavours without having to purchase a case of each.

KP Snacks director of sales Andy Riddle said: “We appreciate the challenges retailers are facing in this competitive market and continue to invest in initiatives to support the channel. We hope that the launch of our new composite case will go some way to helping independent retailers’ balance stock levels and breadth of range versus cash outlay.”

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