Californian wine brand Apothic is launching a new consumer advertising campaign this autumn.
The 20-second spot features Apothic Red and Apothic Cab and will be shown across Sky channels throughout October and November, reaching 1.2 million consumers.
The campaign will be supported further by a digital influencer campaign and in-store sampling activities nationwide. In addition to in-store and digital POS, independent retailers will be offered incentives to list Apothic wines their stores, through cashback rewards via the Shopt app.
“Apothic continues to perform strongly on both international and UK stages, thanks to its widely appealing smooth wine style,” said Mark Stammers, sales director UK & Ireland, at E&J Gallo Winery. “Apothic has a very loyal following with a strong repeat purchase rate and a high number of positive consumer endorsements on retailer websites. Through this campaign, we’re aiming to increase brand awareness and encourage trial at an important time in the calendar for premium wines.”
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