Independent chilled coffee brand, Arctic Coffee, is bringing two new variants to the fore: the single-serve Hi-Protein Caramel Latte and the take-home Mocha 1L.
Made at brand owner Crediton Dairy in Devonshire, using Rainforest Alliance-certified coffee beans.
This launch comes at a time where prices for coffee shop drinks are at an all time high, meaning consumers are looking to the more affordable and accessible ready-to-drink market, states the firm. In addition, it observes that there is trend for decadent and daring coffee flavours, as well as convenient nutrition.
The Arctic Coffee Hi-Protein Caramel Latte (330ml, RRP £1.15) should be displayed in the chiller and contains 15g protein and 125 calories. It is also low in fat and has no added sugar.
Meanwhile, the Mocha 1L (RRP £2.20) offers coffee chop customers an indulgent take home option and the company claims that the mocha flavour is under-represented in the category.
Both products are stocked by James Hall, Appleby Westward and AF Blakemore, while the Hi-Protein Caramel Latte is also available in CJ Lang, Nisa, Booker Retail Partners and Bestway.
Head of marketing & insight at Crediton Dairy, Abigail Kelly said: “Coffee shops have always led the way when it comes to decadent and daring coffee flavours and at a time when consumers need a good reason to part with income, innovation is key to keeping brands relevant. We wanted to bring similar great tasting and different options to the supermarket shelves to better meet the needs of shoppers.”
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