Ben’s Original has launched two new rice ranges for the summer.
Ben’s Plant Powered is aimed at flexitarian consumers and available in three delicious flavours - Chilli Non-Carne, Spicy Lentil Stew and Sweet Potato & Chickpea Tikka Masala (rrp: £2.49).
Gareth Williams, Ben’s Original marketing manager, explained the new Plant Powered range.
“When consumers decide to eat without the meat, they still want their favourite meals rather than to cook something new. Our Ben’s Plant Powered meals have been co-created with consumers to help make it easy to prepare delicious meat-free versions of best-loved recipes.”
Ben’s Plant Powered will be available from June for an RRP of £2.496.
Ben’s Original will also launch two new limited edition flavours of microwavable rice SKUs – Korean BBQ and Katsu Curry (rrp: £1.76).
Williams added: “Flavoured rice adds value for shoppers by offering choice, variety and taste. While plain rice is more often used for meals with a lot of sauce (for example, 30% of plain microwavable rice meals are curry meals), flavoured rice is more often used when cooking something with less sauce like a rice-based stir fry meal. Our new Limited Edition flavoured rice will be a great addition to any summer cook-ups.”
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