Accolade Wines’ B.INK brand is expanding its collection with the launch of Rosé and Chardonnay editions.
B.INK Rosé and Chardonnay (13.5% ABV) are available across grocery, wholesale, and convenience now with an RRP of £9.
The B.INK range launched in March 2022 with the South Australian Red Blend. B.INK is a sub brand to the sl Barossa Ink collection, from the Grant Burge Wines, part of Accolade Wines.
The launch will be supported with a digital campaign, encompassing macro and micro influencer activity, plus paid social. Consumer sampling will also run in 2023 across the UK to increase brand awareness.
Anne Uva, brand manager at Accolade Wines, said: “B.INK, thanks to its modern, paint-splatter packaging and bold flavours, appeals to your non-typical wine drinkers, targeting aspirational, food-loving young professionals. We developed B.INK to recruit new consumers to the category, and now we’re armed with the full range of red, white, and rosé, we’re confident we can drive sales in the months ahead and build awareness of this contemporary, new edition to wine shelves.
“We plan for B.INK to leave its mark on the sector in 2023 with a focus on stand-out, disruptive in-store visibility. We’re also looking to sample the products in new spaces for wine, focussing on creative, urban events that inspire, including exciting partnerships to be unveiled with the art world.”
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