Premier Foods has added five new products to its Bisto Made Simple range in a bid to drive additional growth.
The new additions include a new Bisto Tray Bake range with Barbecue Chicken, and Lemon and Thyme flavours, while Chicken Supreme, Chicken & Wild Mushroom and Chilli Con Carne are available in a new Bisto Made Simple Hob Tops range. Each variant comes in a 55g pack with an rrp of £1.29.
The launch is being supported with a multi-million pound media push on TV and radio, continuing the foundations laid out by the Bisto Together Project campaign, running from November 2015 until February 2016.
Helen Touchais, brand director for Flavouring’s and Seasoning’s at Premier Foods, said: “The average evening meal now only takes 29 minutes to prepare. Bisto consumers are prepared to invest in cooking, but need products to help them to deliver the taste of homemade in quick, convienient formats from a trusted and credible brand.”
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