Bottlegreen and potato vodka brand Edwards 1902 have teamed up to create a new elderflower vodka liqueur. Edwards bottlegreen Elderflower Liqueur is available in 50cl bottles (RRP £26) with premium, wax-covered closures, the 20% ABV liqueur blends smooth, single-estate potato vodka with cordial containing hand-picked elderflowers to produce the first all-British co-branded elderflower liqueur.
Sarah Lawson, head of marketing – softs at SHS Drinks, said: “Bottlegreen cordial is well established as a quality ingredient for cocktails, so we were thrilled when Edwards approached us about this exciting joint initiative. We have 34 years’ expertise in adult-inspired soft drinks and, while this is the first time we’ve put the brand name to an alcohol product, all bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers, so the alcohol category isn’t totally alien to us.”
Emma Hamilton, co-founder of Edwards vodka, added: “To partner with bottlegreen is a great opportunity. The new release results from a very clear meeting of minds. Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes.”
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