Broadland Drinks has launched a new multi-country wine range.
The My Fave range launches with an Argentinian Malbec, South African Sauvignon Blanc and a Californian White Zinfandel (rrp: £6.50).
Kat Hall, senior brand manager at Broadland Drinks, said: “Argentina and California are synonymous with Malbec and White Zinfandel, and South Africa is the fastest growing origin for Sauvignon Blanc. South Africa offers consumers great quality and value, so we expect the origin to maintain its increased share of Sauvignon Blanc as consumers look to make savings.”
My Fave has been designed to appeal to a younger wine shopper. “Label design is even more important for younger shoppers and plays a key part in decision making, we designed this with millennials and older gen z in mind and the brand has resonated well with consumers and received great feedback,” added Hall. “We’re really excited to be able to offer consumers their favourite varietals with award winning wines from the places they know and love, all under one brand they can trust.”
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