Butter alternative Willow launches in 500g tub format

Saputo Dairy UK’s butter alternative Willow is to launch in a 500g spreadable tub format.

The launch of Willow Spreadable 500g (RRP: £2.50) will be supported with instore, online and depot activity.

Commenting on the launch, Georgina Thomas, head of marketing for butters, spreads & oils at Saputo Dairy UK, said: “At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”