Galaxy Milk range undergoes makeover with new flat caps from April

Mars Chocolate, Drinks and Treats (MCD&T) has given its Galaxy Milk Drink range a packaging makeover.

Alongside the new look, the bottles will also switch from a traditional sports cap to a flat cap next month.

The move has been inspired by consumer feedback which found that seven out of 10 chocolate milk drinkers prefer to drink from a flat cap bottle.

“Several factors have guided our decision to refresh the on-shelf presence of Galaxy Milk Drink,” said Kerry Cavanaugh, general manager at MCD&T. “We’re confident that Galaxy’s enduring brand appeal, combined with the introduction of the popular flat cap bottle, will attract even more consumers to purchase the milk drink.”