‘Score more sales’ with new Lucozade Sport Ice Kick by footballer Jude Bellingham

Lucozade Sport has unveiled a new zesty flavour in collaboration with England footballer Jude Bellingham set to launch into chillers this month.

Lucozade Sport Ice Kick is available in 500ml (RRP £1.75), 500ml PMP/£1.50 and 4x500ml multipack (RRP £4).

The bottle features Bellingham on the front to “drive stand-out” and attract football fans across the country, said Lucozade owner Suntory Beverage & Food GB&I (SBF GB&I).

A significant marketing investment including video content on Lucozade’s and Bellingham’s social channels will engage with football fans and shoppers directly, it said.

“We’ve loved working closely with Jude to bring this icy new team member to chillers this season,” said Tom Bell, marketing director at SBF GB&I. “This refreshing new addition to Lucozade Sport’s range is set to be a huge hit with shoppers and football fans, and our proven track record of launching new flavours with sports stars means we’re confident retailers will see it kick off an unbeatable summer of sales.”

Lucozade Sport Ice Kick will be fully supported by a suite of impactful POS across wholesale and convenience, the drinks company added.