Spherical, ready to drink BuzzBallz Cocktails are now available in shelf-ready packs of 12.
Bringing a pop of colour to the BWS category, the new packs feature a tear-off section for ease of in-store presentation. The brand claims that the new pack is ideal for out-of-fridge displays, and with six BuzzBallz per layer the small case footprint also slots directly on to shelves in fridges and chillers.
The shelf-ready packs of 12 come in all six BuzzBallz flavours (Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini), as well as in a mixed pack containing two of each flavour.
Since arriving in the UK in the late summer 2022, BuzzBallz Cocktails has been focused on establishing a foothold among British drinkers through the convenience channel. This is the heartland of its business in the USA and the firm is determined to win the channel in the UK for the long-term starting with a significant investment for summer 2023.
Tim Dunlop, brand director at UK distributor Hammonds of Knutsford, says: “We wanted to make it as easy as possible for our customers in the independent and convenience channels to display our products and make the range eye-catching on shelf or in the chillers. The packs appeal to grab and go shoppers and the impulse opportunity, as well as those stocking up for parties and gatherings.
“Summer 2023 will be key as there will be so many opportunities to tap into once the good weather kicks in. Think big nights in and cocktails in the home, movie and sports viewings, parties, BBQs, pizza nights and summer gatherings in the garden. The on-the-go opportunity is huge too for RTDs within convenience, whether for taking to a festival or event, or to enjoy in a park or picnic. We know there’s huge potential in the UK for this end of the RTD category to grow and we’re calling on the independent retail and convenience sectors to join us in getting the products on shelf and into people’s hands.”
BuzzBallz Cocktails are bar-strength, made with premium spirits, real fruit juice, natural flavours and ingredients. The 2023 consumer strategy is to target 25 to 40 year olds, living in urban areas, who enjoy socialising with friends while on the go, in the garden or park, and on their way to parties, events and festivals.
To enhance in-store theatre and purchase appeal, it is also offering bright, branded POS, including free-standing display units, wall-mounted fixtures, counter and chiller racks, eye-catching signage and shelf talkers.
All 200ml balls are 13.5 per cent ABV with an RRP of £3.99 each.
From Monday - Wednesday next week, the BuzzBallz team will be at stand U330 at the National Convenience Show in Birmingham. The show is run in association with Convenience Store and sister title The Grocer.
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