Capri-Sun has launched the new Capri-Sun Zero added sugar range.
Available in 200ml pouches, in Orange, Blackcurrant & Apple and Jungle Drink flavours, the new Zero range is formulated to contain between 0.5g and 0.6g of sugar per 100ml – nearly 90% less sugar than Capri-Sun’s original formula, which has also been reduced in line with HFSS guidelines. The new range is available nationwide from November 2023. To support the rollout, Capri Sun will run dedicated digital and social advertising, followed by an ATL campaign from March.
Senior marketing manager at Capri-Sun UK, Anke von Hanstein, said: “We’re excited to bring our new Zero range to the UK. We know consumers are increasingly shopping for products that help them make healthier lifestyle choices, including switching to options with less sugar – a trend that is particularly prevalent among parents. Our new Zero added sugar range has been designed to meet this demand and offer parents greater choice when it comes to shopping for their families. “We also know that taste is one of the most important purchase drivers in the category. That’s why we’ve focused on creating a product that is low in sugar, but still has the unmistakable Capri-Sun taste, bringing smiles to children across the UK.”
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