Cadbury Dairy Milk has returned to TV screens as part of a £7m campaign.
The campaign which runs until early March, features 30-second TV spots with a bored office worker Keith lip-synching along to some disco hold music after eating some Cadbury Dairy Milk. The ad is designed to show the entire range available to consumers.
Matthew Williams, marketing activation director for chocolate at Mondelēz International, said: “Focussing our campaign on the full range will encourage consumers to trial new variants or re-trial a forgotten favourite and provides a significant opportunity to drive incremental sales, so retailers should stock up across the range to make the most of increased awareness.”
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