Energy drink brand Celsius has announced its official sponsorship of the heavyweight fight between Celsius brand partner Jake Paul and boxing legend Mike Tyson, live exclusively on Netflix on 15 November.
The brand will take centre stage throughout fight week, helping to keep fans energised while onsite. Attendees can engage with Celsius at sampling stations, where they’ll have the chance to try some of the latest flavours. Within the broadcast, fans can catch brand partners on screen including Celsius ‘Essential Energy Highlight of the Fight’ which will showcase the best moments from the main events. The segment will run after each fight and feature the winning moments of the match. Celsius will also have its logo directly on the mat as the centre logo partner.
Jake Paul joined Celsius’ roster of athletes in 2023. “I’m thrilled to be part of the Celsius family,” said Jake Paul. “As a fighter and co-founder of Most Valuable Promotions, I’m all about pushing boundaries and bringing the best to the sport. Whether it’s preparing for fight night or organising game-changing events like this one, Celsius keeps me energised and performing at my peak. It’s a game-changer, just like what we’re doing at MVP.”
This sponsorship comes as the brand continues to expand its global presence and reach new audiences.
“Our sponsorship enables Celsius to strengthen our relationships and forge emotional connections with our global consumers through sport,” added Kyle Watson, CMO at Celsius. “This is a great opportunity to further activate our brand in this space and bring functional energy to viewers, attendees and fans around the world on fight night.”
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