Chocomel has returned to TV screens with its £10m ATL campaign.
The TV advert, designed to raise brand awareness and increase penetration under the banner: ‘Chocomel, Sharing Not Required’, is back on air until the end of August on ITV, Sky and C4, VOD and YouTube, and will feature alongside flagship show Love Island, programming tailored precisely to the brand’s target audience.
The activity will be further supported by in-depot POS and in-store shippers across multiple grocery retailers, as well as van sales in OOH and Snappy Shopper activations.
Gabriella Sudall, marketing manager for NPD at FrieslandCampina UK, said: “We are over the moon to be returning to screens nationwide with our hero TV advert, hot on the heels of the success of the first advert cycle. The substantial growth in ROS and market penetration coupled with the overwhelming consumer response has reaffirmed Chocomel’s position as a market leader, and we can only hope to build on this success the second time round.
“With strengthened market presence and increased consumer loyalty, combined with our most recent win at The Great Taste Awards 2023 for Plant-Based Chocomel, we are perfectly poised to expand the portfolio and introduce new products to the market – this is only the start!”
No comments yet