Chupa Chups is moving into the extruded jellies market with the launch of a new belts and laces range.
Available in 90g bags from June, the range comprises of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, and Strawberry Laces.
An organic social media campaign will support the launch, ensuring awareness amongst the key teen shopper demographic.
Brand manager at Chupa Chups Kim McMahon said: “As Chupa Chups continues to evolve and innovate, we’re so excited to be once again diversifying our beloved portfolio with the expansion into the extruded jellies market. Shoppers are looking for more excitement from their favourite lollipop brand, and our latest launch is perfectly positioned to satisfy cravings for bold and sour flavours, offer more variety in the category and delight existing fans of iconic Chupa Chups flavours.
“With the overall laces, belts and wands category now valued at £91m and experiencing a remarkable growth rate of +19%, Chupa Chups is poised to capture an even larger share of this expanding market – stock up now!”
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