Cîroc has launched its first TV advert in Great Britain featuring celebrities such as Winnie Harlow, Bimini, and Krept & Konan.
The new campaign seeks to capitalise on increasing consumer interest in the flavoured vodka category and cement the brand’s appeal to its core audience whilst placing the brand at the forefront of culture. The “Make Big Moves” campaign will be available to watch on video-on-demand and social media, alongside featuring on OOH.
Manon Lambert, senior brand manager for Cîroc, Diageo Great Britain, said: “Cîroc has been growing from strength-to-strength to become one of the most popular super premium spirit brands in Great Britain. Always at the forefront of culture and celebratory moments, the new Make Big Moves campaign champions exactly that. It is a fun, high energy and effortlessly cool advert. This is what Cîroc is all about. We cannot wait to welcome more adults to enjoy the super-premium vodka as we continue to build on the momentum of Cîroc’s success.”
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