‘The Multiverse Awaits’ - a campaign and on-pack promotion which sees Coca-Cola team up with Marvel - is the biggest collaboration in the history of the relationship between the drinks giant and The Walt Disney Company.
Six limited edition Marvel designs – three for Coca-Cola Zero Sugar and three for Coca-Cola Original Taste - are available on cans, bottles and multipacks featuring the icons of Marvel Super Heroes Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.
The on-pack promotion offers shoppers the chance to win a getaway to the new Marvel Avengers Campus at Disneyland Paris and other exclusive prizes designed to elevate their entertainment time at home with friends and family. The competition can be accessed by scanning QR codes on promotional packs which will take shoppers through to the Coca-Cola app, where they’ll also be able to enjoy mini games and immerse themselves in the Marvel Universe.
The promotion will be supported by a marketing campaign, which includes a new advert that will run across TV, cinema and other video sharing platforms, digital and out-of-home advertising.
The ad is set in an unassuming corner shop, where a young woman creates a rift in space and time by opening a can of Coca-Cola Zero Sugar, which then opens a gateway allowing them to travel to the Marvel Avengers Campus at Disneyland Paris.
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