Colman’s is reigniting its partnership with Norwich City FC to ‘Bring the heat’ for the Canaries’ festive fixtures.
The ‘Bring the Heat’ theme celebrates Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in Norwich.
The partnership includes supporter giveaways and video content during the festive run of games, which begins with the East Anglian Derby, known as the ‘Old Farm’ on 16 December.
Senior brand manager at Colman’s Aimee Thomason said: “We are thrilled to join forces with Norwich City once again, in what is the time of year most synonymous with Colman’s. We’re excited to bring the heat and create an electric atmosphere around the club and the supporters ahead of the Old Farm Derby and the ensuing games.”
Norwich City head of partnerships Jonathan Casbon added: “We are excited to welcome back Colman’s on board as an official partner. They have an iconic status with Norwich City FC and we still see many nostalgic fans around the city wearing our past shirts emblazoned with the Colman’s logo.
“The ‘Bring the Heat’ campaign perfectly captures the intensity and excitement that surrounds the busy festive football period, and we look forward to seeing Colman’s engage with our passionate supporter base once again.”
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