Dairy Crest has launched a spread with added seeds and whole grains.
The company hopes that Clover Seedburst will invigorate the BSM category by attracting health-focussed shoppers to the Clover brand.
The spread includes seven seeds and whole grains; barley, sesame, linseed, oats, wheat, rye and millet which are a source of vitamin E and beneficial oils.
rrp: £1.49
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