Dead Man’s Fingers is to further expand into the Tequila category with the launch of a new Coffee Tequila Liqueur and ready to drink ‘Margarita’ mix can.
The new liqueur blends Tequila with flavours of bittersweet coffee. It has an RRP of£18 and ABV 28%. The new Margarita RTD is made using Dead Man’s Fingers Tequila Reposado liquid, has an RRP of £1.99 and an ABV of 5%.
Dead Man’s Fingers has also launched its first large-scale brand campaign under its new ‘Give the Tradition the Finger’ positioning, which is now live above the line at sites across London, and will be running across social, digital and PR over the coming months.
Rachel Adams, marketing director, Dead Man’s Fingers, said: ““We know that the liqueur category continues to perform well (Nielsen), whilst coffee flavours are also in high demand amongst consumers (CGA Mixed drinks report UK Top 10 cocktails 2021), so we’re confident that our Coffee Tequila Liqueur will prove popular with spirits drinkers. Likewise, RTDs continue to see good traction, and have continued to grow faster than any other drinks categories since 2018. We’ve seen great success with the initial launch of our RTD trio - Spiced Rum & Cola, Spiced Rum & Ginger, Passion Fruit Rum & Lemonade, and are confident that our new Margarita can will also be a popular choice amongst shoppers looking for a great quality cocktail at very accessible price point.”
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