Diet Coke has just announced that actor Jamie Dornan will take on the role as ambassador for the brand and will bring his own unique aesthetic, passions, style and personality to build on Diet Coke’s legacy of partnering with some of the world’s leading talent.
Celebrating the announcement, Jamie stars in a new TV advert in October, which reveals his own love of cold-water swimming, with a cheeky Diet Coke twist. Joined by a wider cast of characters - from festival-goers to fancy dressers to experimental chefs - they are all united by their bold self-expression.
Jamie Dornan said: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn.”
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