Dunnet Bay Distillers has revealed a new look for its award-winning Holy Grass Vodka. The new design, which has been created by Pocket Rocket Creative, aims to give the craft Vodka its very own brand identity. It will also be available through Global Brands to the independent channel (RRP: £35/ 700ml bottle).
The new bottle also includes a QR code linking to the brand story and recommended serve. Each batch is hand numbered and secured with a fully recyclable ‘Kelpie Serpent’ seal - said to be found in the Thurso river next to where Holy Grass grows.
Martin Murray, co-founder of Dunnet Bay Distillery, said: “We launched our Holy Grass Vodka in 2016 as a tribute to Robert Dick, a legendary botanist from Tullibody, who lived in Thurso in the 1800s and discovered Holy Grass. As with our Rock Rose Gin range, we wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals. We are really excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range. The unique bottle and spray colour are not only aimed at giving it greater stand out in store, but also allow for brand extensions in the future. We can’t wait to see what our customers think.”
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