Echo Falls launches new variant exclusively to Booker

Echo Falls is launching a new fruity flavour - Watermelon & Kiwi Fruit Fusion – exclusively available to Booker customers from March to May.

With an RRP of £5.50 and an ABV of 9%, the new launch is aimed at young consumers demographic as the brand looks to tap into the demand for RTD cocktails and sweet ciders and move these consumers towards fruit wines.

Brand manager of Echo Falls Maggie Applegate said: “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour. We recognise that retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.”