Estrella Damm is giving itself a modern look with the introduction of a new logo and packaging.
The design refresh, which is set to roll-out across the brand’s off-trade cans and bottles, aims to highlight the company long heritage. The revamp is also part of a wider investment designed to consolidate Estrella Damm’s position in the UK beer market.
Estrella Damm UK country manager, James Healey, said: “It has been another tremendous year for Estrella Damm in the UK, with the brand outperforming the UK world beer category in both the on and off-trade, and this been down to beer drinkers seeking out our offering of a high quality, authentic Mediterranean beer brewed to the original recipe using only natural, local ingredients.
“As we look forward to 2019, we were keen to highlight these elements of the brand more clearly through the label and logo and we are confident that the refreshed, vintage design will ensure that Estrella Damm stands out and continues its strong growth in the UK.”
