There’s a new golden bunny in town for Easter 2013. Ferrero is hoping to take a bite of the £67m Spring Novelties sector with the launch of a premium moulded bunny (rrp: £2.99). Available from January, the 100g Ferrero Rocher Bunny comprises crunchy hazelnut pieces within a chocolate shell and is expected to bring new shoppers into the novelties category.

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