Florette is bringing the festive spirit to the fresh produce fixture this Christmas with limited edition seasonal packs.
The brand’s Classic Crispy (115g and 170g) will be transformed into ‘Father Crispy’ while Mixed (150g) will become ‘Have a holly, jolly Mixed-mas’. The designs will feature across over two million packs from mid-November through to the end of the year and will also feature a ‘30p off next purchase’ coupon.
Martin Purdy, commercial and marketing director at Florette UK, said: “Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially with the demand for lighter eating with a fresh accompaniment like Florette becoming a staple. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period, and so are missing out on potential sales.
“Research shows more than a third (34%) of Brits continue to eat salad through the winter months, including side of plate servings. An impressive 10.2m shoppers purchase the leafy salads category in the month of December alone, this represents over 36% of UK households, which shows a real appetite for our category all year round*2. Let’s not forget that shoppers pair salad with their festive favourites such as the classic prawn cocktail (23%). With this in mind, we recommend retailers ensure they have a good selection available in store to meet seasonal demand.”
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