Footfall soared at Skwishee stockists on Saturday 22 April when the frozen fizzy drinks brand hosted its nationwide Free Skwishee Day event.
Skwishee stockists dispensed 71,000l of product over a 16-hour period and one site in Chadwell, East London welcomed 1750 customers through their doors as word spread of the free drink promotion.
“We are so pleased with the result of Free Skwishee Day,” says David Bateman, national sales manager. “Almost all of our retail partners have reported a significant increase in sales following the event, and we have received lots of attention from prospective retailers at the National Convenience Show in Birmingham who saw our advertising efforts on social media over the weekend.”
Skwishee made waves on social media in the days leading up to the event, launching a unique geotargeted ad for each one of its retailers, achieving over 5 million views in total by the event’s conclusion. Co-founder Raza Rehman said that drawing from his experience in convenience retail is what makes Skwishee stand out from the crowd. “Skwishee is a company born out of frustration, as we were disappointed in the lack of innovation within the category of ‘slush’ and decided to rectify this by launching our own disruptive brand.
“Since then we have gone from strength to strength developing strong relationships with our retailers. By creating engaging and interactive experiences like Free Skwishee Day and BYOCD [Bring Your Own Cup Day], which has led to Skwishee creating a community of loyal customers across social media. We have been able to differentiate ourselves from competitors and in doing so drive substantial footfall and turn over into our partner sites.”
April’s Free Skwishee Day is the first of several events lined up by Skwishee this year, followed by BYOCD in July
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