Glen’s Vodka has kicked off a new Scottish Professional Football League (SPFL)-inspired on-pack promotion.
The ‘Sub in to Win’ promotion gives consumers the chance to put their football skills to the test to win big, from weekly cash prizes to exclusive Glen’s merchandise.
The campaign will see 10 weekly cash prizes of £1,000 to top the Glen’s leaderboard, with runners up receiving exclusive vintage-style Glen’s football shirts. Participants will also be drawn at random to win signed SPFL merchandise from all 42 teams in the final weeks of the promotion, with over 230 prizes up for grabs.
The promotion is flagged by a modified label design and branded POS displays, with consumers taking the game online – with no purchase necessary - to compete for a place on the real-time leaderboard, in line with its popular SPFL partnership. The special label design can be found on Glen’s Original Vodka and Glen’s Platinum 1-litre bottles, which will be available across all UK stockists. The limited-edition bottles are set to be on shelves until June 2023.
Colin Matthews, CEO of Glen’s Vodka owner Loch Lomond Group, said: “The reason Scottish football resonates so well with the Glen’s brand, and our consumers, is its inclusive nature – from taking to social media to celebrate your Premiership club’s results, to cheering on the grassroots talent in the lower divisions from the sidelines.
“And all football fans want to be part of it. That’s why we’re giving our consumers a chance to play in their own league this season and rewarding them with a piece of the game – whether it’s a signed shirt from their club, or a cash prize for topping the leaderboard.
“The ‘Sub in to Win’ campaign recognises the breadth of Britain’s best-loved game and gives a cheeky nod to the mixture of skill and chance involved. We’ll leave it up to the fans to debate which factor will have them topping the league, but either way, the fun, competitive nature of the promotion will have consumers coming back each week for their ‘game day’.”
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