Heineken UK has launched the latest version of its sustainable packaging solution – the Green Grip.
The new packaging follows the Green Grip’s initial launch in August 2020, which replaced plastic can rings with a 100% recyclable cardboard topper for multi-packs of cans. The Green Grip offers consumers and retailers the same ease-of use as traditional plastic can rings, but without the need for single-use plastic.
As part of a wider £14m investment across all its UK sites, and following months of research and development, Heineken UK is introducing the revamped sustainable packaging solution which has saved 336 tonnes of single-use plastic since its launch into market. A dedicated team trailed several solutions in laboratories and in stores and found the double-layer Green Grip to be the best performing and easier for both retail staff and consumers to handle.
The all-new double layered Green Grip is being rolled out across all Heineken UK brands in multi-pack cans, including Heineken, Birra Moretti, Strongbow, and John Smith’s throughout the remainder of 2022.
Chelsey Wroe, head of sustainability at Heineken UK, said: “We have delivered on our pledge to eliminate plastic can rings from our packaging, whilst ensuring retail staff and shoppers are still being offered the best-quality packaging. Through our Brew a Better World sustainability strategy, we are committed to innovation and continuous improvement to reduce our carbon footprint as well as eliminating waste and closing material loops. We’re excited to introduce this new version of the Green Grip which meets our shoppers’ needs for robust and sustainable, packaging.”
Last year, as part of its Brew a Better World sustainability programme, Heineken UK announced its commitments to fully decarbonise its production sites by 2030, and its full value chain – including packaging and logistics– by 2040.
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